Toyota Marketing Campaign Concepts

Every season brings new challenges for your vehicle, to them help perform at their best Toyota offer ‘seasonal checks’ to prepare them for the driving conditions throughout the impending season. We were tasked with creating campaign concepts to persuade Toyota owners to bring their vehicles in for their Spring, Summer, Autumn, Winter check. Working with copywriters we developed creative and engaging concepts which conveyed the ‘protection, preparation and reliability’ core values of the seasonal checks. Other concepts below include 'Toyota Service Reminder', ' Toyota Ipod Integration kit' and ' Toyota Optibright-blue Bulbs'.

'Seasonal Check' campaign ideas