Chosen Logo
Packaging design - Posting box, Insert sleeve and Spice pots
Online presence www.thespicepioneer.com
Recipe Card
Finished pack
The Spice Pioneer’ is a new online spice subscription service for ‘foodies’. The service provides a monthly box to the subscriber which contains spices (sourced from around the world by Seasoned Pioneers), recipe cards, shopping list etc to enable the user to create an exciting dining and cultural experience. I was tasked with creating the brand identity and the marketing deliverables. The chosen route conveys to the user that within the box is so much more than just a meal. Together with the ‘Spice Pioneer’ the user will go on monthly culinary adventures from all around the world.