Retail 'Blue Inc' comms & campaigns

Blue Inc are a straight talking, no nonsense high street and online fashion retailer aimed at young adults. They tasked us with creating a campaign to create awareness of of their brand values and attract customers of both sexes into the shop.

We created the ‘Jointhebluerevolution. HE DID.’ and ‘Jointhepinkrevolution. SHE DID.’ campaigns, Each campaign focused on young adults and their relationships with the opposite sex. The logos were urban in appearance and the photography and comms looked streetwise and captivating towards their target market.

Blue Inc - Various In store comms

↑Back to Top