Redrow Housing New Development (Brand Creation)

Prestigious waterfront living, arguably one of the most fashionable postcodes outside london and world renowned as a sailing resort, england’s waterfront locations don’t get much more desirable than Lymington. Our task was to create a new brand for Redrow that reflected the lifestyle on offer by purchasing an apartment situated on the new Redrow development.

Working with a copywriter we developed brand identity concepts that reflected the prestigious, laid back, desirable nature of the development. The selected brand identity is based on a imagery mixed with a regal looking typeface that conveys the qualities of exclusivity, integrity and quality.

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