Whilst adhering to the new Pioneer brand guidelines,I was tasked to create a consistent look and feel for the own brand products for the seasonal celebrations of Valentine’s Day, Easter and Mother’s Day.
I developed several routes, all which explored pushingthe guidelines to allow maximum creativity in order to give shelf stand out, at a time where the market is saturated with similar products.
Route 1 (chosen)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/5e6be837-6574-4f8f-ac4d-86256957e759_rw_3840.jpg?h=e3bdb271fbe466272cc87e54c5ca4a8d)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/5c0f68b5-d791-4687-bee5-d68c6ff1ee95_rw_3840.jpg?h=64c3ebe0c1f72e5a5acfb7d97397874a)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/e1e2bafe-3594-4632-9150-b7d1c560ad67_rw_3840.jpg?h=d241f7aaa429a4b0fc109db9f8e6fafa)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/98f6b1e1-b4b4-4ad5-9a8b-867d661e255c_rw_3840.jpg?h=7a9ca27f8804b4fbcdc3dc4bf5924e44)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/755c57ad-9a95-4733-92e9-8396744988ea_rw_3840.jpg?h=f6ac6b4f4989260a16d84a00eec63973)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/e658973c-b7c2-41e7-9466-011d88685e56_rw_3840.jpg?h=8677d70b1dbabb33ab76081a8e61855c)
Route 2
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/abd28348-64e5-43c4-8e31-608ef77a97a5_rw_3840.jpg?h=b747ef4370fa9098c0ab53b9ff1b2466)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/02eca6c7-55d3-4203-bcbd-b8c6af683e2e_rw_3840.jpg?h=5ce5146bd670bb693b9dd9d95c5cf034)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/cd5e6391-f055-44c5-968f-04c83f7853ea_rw_3840.jpg?h=4b3b3f09a199993b6c81ec48c5e01038)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/90fbafdd-3ab4-40f6-8c9f-c3fc8439b83a_rw_3840.jpg?h=78d5973727b2b80c62904ed85082a316)
Route 3
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/7d5a01a7-e089-49ec-9ef3-14db29c9124f_rw_3840.jpg?h=0500722b18ab732dd35e6df7fbce477d)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/d659b4ad-a9eb-43ed-8d5d-a8ea961c9d07_rw_3840.jpg?h=6a9fd885ffd7db0160fbaa35746c8fdb)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/7d3f9d1e-08ba-4e46-8e6a-948fa98b35b1_rw_3840.jpg?h=0de9e2ba37a3db8af4e4de7b4839a4f9)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/10b91656-e4b7-4b1c-8a71-7ea4f4420860_rw_3840.jpg?h=4dec5bafed1df3d6da19afcd769d0f21)
![](https://cdn.myportfolio.com/dd5d62bda88966907f94b1a1f661dd6d/84fd3887-f398-4c6f-9013-be85eb265e6c_rw_3840.jpg?h=a28f56658b3b06cb15e3d2977c6aeea3)