The Irresistible Crisps Range
Individual Sku's
Co-op Irresistible Crisps Packaging Concepts
The Co-op’s Irresistible Crisp range was completely redesigned in line with the entire Irresitible offering for 2019. The brand aimed to to increase quality perception, achieved via story telling, distinctiveness and elevation. The branding is simple, confident supported by quality photography adding personality to compete and stay relevant in the market.