In its early days as the Co-operative Wholesale Society, The Co-op invented supermarket own-labels at the turn of the 20th century, but of the early Co-op brand names, only 99 Tea survives.
CWS began to blend its own teas in Leman Street, East London, in 1897 with ‘99’ being the number on the blender’s chart. Nowadays, The Co-operative’s 99 blend comes from Fairtrade tea grown in Malawi, Kenya and parts of India and East Africa.
The Co-operative asked us to explore some concepts for their '99 Tea' brand, which is over 100 years old. Here are the ideas which weren't selected, the one that did is currently in production and coming to your shelves soon!
The Co-operative asked us to explore some concepts for their '99 Tea' brand, which is over 100 years old. Here are the ideas which weren't selected, the one that did is currently in production and coming to your shelves soon!
