JOHNSTON PRESS - Digital marketing for SME’s
We were asked to create the identity of a new company who’s new service was to provide SME’s with the digital marketing tools they needed to help get their business noticed on the web and in turn converting those people into customers.
Working with a copywriter, our first route was called ‘fourbillioneyescom’. The name meaning the amount of global daily visitors the internet has and therefore potential customers. The client wanted the name to more direct and with ‘less click throughs’ in the user journey, so they opted for ‘digitalkitbag’, it was considered to be the ‘Ronseal’ route and easiest to navigate through to purchase.
We were asked to create the identity of a new company who’s new service was to provide SME’s with the digital marketing tools they needed to help get their business noticed on the web and in turn converting those people into customers.
Working with a copywriter, our first route was called ‘fourbillioneyescom’. The name meaning the amount of global daily visitors the internet has and therefore potential customers. The client wanted the name to more direct and with ‘less click throughs’ in the user journey, so they opted for ‘digitalkitbag’, it was considered to be the ‘Ronseal’ route and easiest to navigate through to purchase.
'Eurologix' brand identity
European Logistics company ‘Eurologix’, decided they wanted a brand refresh which would position them as ‘trustful, confident and professional’ to their customer base.
European Logistics company ‘Eurologix’, decided they wanted a brand refresh which would position them as ‘trustful, confident and professional’ to their customer base.
I began by design a suite of new logos based on the brands position. The typography and supporting icons were designed to convey, strength & confidence in delivery. The chosen logo and colour palette were then rolled out across various marketing comms throughout Europe.
