'Because Racecar' Brand Creation
I was tasked with designing the brand look and feel for the new luxury motoring experience ‘Because Racecar’. 'Because Racecar' gives their clients the sheer joy of taking some of the world’s great sports vehicles round tracks that give you chance to break free. I explored several brand 'look and feels', each conveying the feeling of exclusivity, luxury, speed and adrenalin. The brand was then applied to the actual racecars, web, brochures, and exhibition materials etc.