Aldi wanted to add two new lines to their Specially Selected line up, these were frozen Special Buy items. Adhering to the new guidelines for the 'Selected' brand, I was asked to created two design options with a device shape/placement with fonts and photography. The photography should be moody with antique propping which will also flex to different styles per concept, the two concepts should feel very different from one another.
Concept 1
Influenced by Italian renaissance patterns/type, elegant and more formal,
shot over head with antique silver propping trays/serving spade etc.
Influenced by Italian renaissance patterns/type, elegant and more formal,
shot over head with antique silver propping trays/serving spade etc.
Concept 1 - Photography Brief
Concept 2
A more light hearted in approach, 3/4 shot, propping more simple in appearance,
set on a chopping board.
A more light hearted in approach, 3/4 shot, propping more simple in appearance,
set on a chopping board.
Concept 2 - Photography Brief
Summary of Concepts
Chosen Concept
