The Market
Concept 1 - with photography
Concept 1 - On Shelf Case mock up
Concept 1 - Photobrief
Concept 2 - Illustration Based
Concept 2 - On Shelf Case mock up
ALDI US Brunch Fruit Spread Gift Pack Concepts
ALDI requested designs for their Seasonal fruit spread gift set with a Brunch theme for their Premium Specially Selected range, I created two approaches. Concept 1 featured a 50’s style lock up with clear and prominent product name with strong flavour cues (fruit with glass of Champagne, Bellini, Mimosa in a slender cocktail glass). Concept two uses illustrations for flavour cues and decorative embellishments to reflect the premium nature of the product.