ALDI Australia Protane Styling Packaging Concepts

I was asked to provide design options (based on benchmarks) for two new products that would sit the PROTANE Styling Treatments range.

Concepts created

Concept 1: Evolution of the current design, combining pearlised white and gold foil solid blocks with a metallic strip of varying colours, type is centered, bold, simple and modern.

Concept 2: Modern and clean with centered type.Lock up is based on an abstract illustration of strands of hair, clean and modern.

Concept 3: Striking abstract iconography with a punched out square with modern typography on a full metallic solid background.

Concept 4: A brave leap, with a busy wavy background and boxed off lock up
across the range.

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